Malin Spross photographing a flat white and croissant in a warm café
Social Media Management · UAE

Social media that fills tables.books out weekends.turns followers into guests.inspires visits.

Content and strategy for cafés, restaurants and hospitality brands — showcasing the experience, atmosphere and details that make your place special.

Free consultation · No commitment

Services

Everything your social media needs — handled.

From strategy to daily posting, so you can focus on your guests.

Content Planning & Creation

  • Posts, reels, stories and visuals tailored to your audience
  • Clear content calendar
  • Concepts that highlight your atmosphere and experience

Content Strategy

  • A strategy built around your goals
  • Content direction based on your audience
  • Consistent, time-adjusted posting

Community & Engagement

  • Comments, DMs and audience interactions managed
  • Stronger customer relationships online
  • Feedback monitored and acted on

Analytics & Performance

  • Track what works best
  • Insights that shape future content
  • Monthly performance updates
📍 On-site content creation available — I come to your venue and capture it myself.
Feed concept · Café

Warm, inviting, unmistakably yours.

An Instagram feed concept created for a café — focusing on atmosphere, coffee, pastries and community while building a warm and inviting customer experience.

  • Cozy atmosphere & workspace vibes
  • Pastries and café specialties
  • Coffee and signature drinks
  • Community & customer experience
Nine-post Instagram feed concept for a café
Feed concept · Fine dining

Elegance your guests can feel before they arrive.

A feed concept created for a fine dining restaurant — signature dishes, atmosphere and the overall dining experience, presented with the same care as the food itself.

  • Premium dining experience
  • Food presentation
  • Restaurant atmosphere
  • Customer experience
Nine-post Instagram feed concept for a fine dining restaurant
How I work

A clear process, from first call to first post.

01

Discovery & Analysis

I get to know your café or restaurant — your goals, your vision, and the experience you want to create for your guests.

02

Content Planning

A strategic plan with creative content ideas, formats, and a structured content calendar that fits your business.

03

Creation & Approval

I create posts, reels, stories and captions. You review everything and share feedback before anything goes live.

04

Posting & Optimization

Content is published on schedule. I monitor performance and continuously optimise based on real results.

Nothing gets published without your approval.

Packages

Pick the level of support you need.

Every package is tailored to your venue during our first call.

Starter

For venues starting to take social media seriously

  • 1 platform managed
  • Profile optimization
  • 2–3 SEO-optimized posts / week
  • 1 reel + 3 stories / week
  • Community management 2 days / week
  • Copywriting for every post
  • Monthly performance overview
Ask about pricing
Most popular

Standard

For venues that want steady, visible growth

  • Up to 3 platforms managed
  • Profile optimization
  • Competitor & trend research
  • 3–4 SEO-optimized posts / week
  • 2 reels + 5 stories / week
  • Community management 5 days / week
  • Monthly analytics & strategy call
Ask about pricing

Premium

For brands that want social media fully handled

  • Up to 4 platforms managed
  • Competitor & trend research
  • 5 SEO-optimized posts / week
  • 3 reels + daily stories
  • Daily community management
  • Advanced copywriting (hooks, CTA)
  • Advanced analytics & strategy call
Ask about pricing

Not sure which one fits? Message me — the first consultation is free.

Malin Spross, social media manager
About

Hi, I'm Malin.

A passionate social media manager from Germany, living in the UAE. I specialise in creating social media content for cafés and restaurants — showcasing the experience, atmosphere and details that make each place special.

My goal is simple: content that inspires people to visit, keeps your audience engaged, and builds a strong, memorable presence online.

Helping hospitality businesses be seen, remembered & desired.

FAQ

Questions owners usually ask.

What kind of venues do you work with?

Cafés, restaurants, bakeries, lounges and hospitality brands — from cozy neighbourhood spots to fine dining. If your goal is to grow your presence on social media, I can tailor a strategy to your venue and audience.

Do you also create the photos and videos?

Yes. I work with both client-provided material and content I create myself — on-site content creation at your venue is available if needed, so your feed always looks authentic and true to your place.

How do you measure success?

Through key performance indicators like engagement, reach, audience growth and content performance. You receive regular insights, so we can continuously refine and improve your strategy together.

How quickly can I expect results?

Social media growth takes consistency, but most clients start seeing improvements in engagement and reach within the first few weeks — with stronger results building over time.

Let's create content that fills tables.

Ready to elevate your café or restaurant's social media presence? Get in touch — the first consultation is free.

WhatsApp: +971 54 311 3072 · malinspross.social@gmail.com · LinkedIn